IPMS announces new innovations in Shelf Edge Marketing for Private Label and Corporate Brands

IPMS announces new innovations in Shelf Edge Marketing for Private Label and Corporate Brands

October 13, 2008 - Information Planning & Management Service Inc. (IPMS) announces new capabilities for merchandising Private Label and Corporate Branded products. With the recent increased focus these products have gained, IPMS’s new program helps both retailers and customers identify and emphasize the value of these products at the shelf edge. Integrated with our patented shelf strip program, Private Label and Corporate Brand products can be highlighted at the shelf edge through specially designed strips that feature labels, color, images and/or targeted messaging that relates to national brand. The new program helps both customers and retailers realize the value of these brands as compared to the national branded like item.

This entirely new and innovative solution is made available through our patented shelf strip system and demonstrates the flexibility our proprietary system can provide. The result is the highest quality, most accurate and effective shelf edge marketing program available. IPMS continues to be the leader in innovative shelf edge solutions for the ever changing needs of retailers.

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This entry was posted on Monday, October 13th, 2008 at 1:30 pm by Bill Francis and is filed under News & Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.