IPMS announces new innovations in Shelf Strips for Wine Departments
September 19, 2008 - Information Planning & Management Service Inc. (IPMS) announces new capabilities to help retailers and customers of Wine. By recognizing the complexity associated with the retail merchandising and also the customer purchase of wine, IPMS has expanded on the patented shelf strip solutions to now allow wine retailers to combine various data elements associated with wine into an integrated solution at the shelf edge. Data elements such as food pairings, wine ratings, country of origin and type of wine can be included along with the regular price label information on the shelf strip or newly designed shelf label at the shelf edge. The new system will also allow color coding and graphic strip backgrounds to further enhance the look and feel of the shelf edge. The result is a cleaner, less cluttered, more efficient and effective method to merchandise wine while at the same time provide easy access to the relevant information a customer would require in order to select the right wine for the occasion.
This new innovation is capable through our proprietary and flexible software and processes which further highlights the functionality of our patented shelf strip system. IPMS continue to be the leader in innovative shelf edge solutions for the ever changing needs of retailers
Leave a Comment